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Custom Market Research

C.C. Wargel Consulting offers quantitative and qualitative research customized to the client. Studies enable businesses and trade groups to assess attitudes, gauge awareness, track changes in knowledge levels, and better understand the drivers behind critical behaviors.

Clients are carefully guided through each phase of research, from situation analysis to study design, participant screening, recruitment and implementation. Our ultimate goal is to generate insightful, practical results and recommendations that help clients craft meaningful solutions.

In recent years, C.C. Wargel Consulting's studies have provided the framework for logo and theme development, guided the development of publications, tested the effectiveness of communication programs, and lent insight into challenging attitudes. The firm specializes in the discovery and elaboration of functional profiles that serve to effectively segment audiences, supporting the efficient investment of marketing budgets.

The Researcher

Founder Claudine C. Wargel studied applied research technique at Illinois State University. She is a scholar of interpersonal communication, persuasion and group dynamics, a knowledge base that guides her meticulous group moderation and uniquely personal interview style. Over the course of her career, Ms. Wargel has conducted focus groups, led in-depth interviews, and conducted quantitative studies including time-series and panel studies. Additionally, she has worked as a consultant to other firms conducting market research.

Our Promise

At each step of the research process, C.C. Wargel Consulting strives to meet client goals, maintain high scientific standards, and positively represent clients in study interactions. As we arm clients with insight and recommendations, our utmost goal is to hear them say, "Problem solved."